The Trump administration faces renewed scrutiny over its use of racially charged rhetoric in its social media strategy. Recently, the White House shared a cartoon on X, depicting two Greenlandic dog sled teams, each with three huskies. Alongside the illustration, the official account posed the provocative question: “Which way, Greenland man?”

At first glance, this may appear innocuous, referencing Trump’s persistent interest in acquiring Greenland, an official territory of Denmark. However, analysts argue it points to deeper issues of race and ideology.

Heidi Beirich, co-founder of the Global Project Against Hate and Extremism, asserts that the post reflects themes prevalent in neo-Nazi and white supremacist subcultures. “The term ‘Western man’ serves as a euphemism for ‘white man,’” she explained. One prominent text in these circles is *Which Way Western Man*, authored by the late white nationalist William Gayley Simpson, whose extremist views have influenced significant acts of domestic terrorism.

Beirich expressed alarm at the administration’s choice to circulate such imagery, emphasizing that it resonates with individuals who believe in white supremacy. “This is a worrying trend that suggests an appeal to a base that believes only white individuals should hold power,” she warned.

Recent postings by the Department of Homeland Security (DHS) have been compared to propaganda used during the Third Reich, raising additional alarm. Concerns have also been raised about Elon Musk’s controversial comments regarding Somali Americans, primarily targeted by Immigration and Customs Enforcement (ICE) raids in the Twin Cities.

Beirich suggested that the barrage of such posts may act as a form of trolling or a strategic distraction. “What’s particularly concerning are the potential implications for DHS recruitment strategies, as they may be aiming to attract far-right extremists into ICE,” she noted.

Democratic lawmakers have voiced serious concerns about whether the DHS has inadvertently recruited convicted rioters from January 6 and members of the Proud Boys, an internationally recognized terrorist organization.

Opinions among far-right circles, particularly on the Telegram app, are divided regarding Trump’s Greenland ambitions. A notable post by a neo-Nazi influencer remarked, “Greenland says it would rather stay with Denmark. Zion Don’s response implies they’ll take it anyway, disregarding the voices of residents. The world won’t tolerate this behavior for long.”